Introducing the new logo of the Tourism Council of Tarragona

Tarragona. Costa Dorada. The Mayor of Tarragona, Josep Felix Ballesteros, and the president of the Tourist Board, Sergi de los Rios, today unveiled the logo of the Tourist Board. The company that devised the logo is symbolic, which is the study of communication Gasol I Turias Xavier. The new corporate image Tarragona tourist wants to convey several key concepts of the city: The Roman heritage, festivals and opening to the Mediterranean. The element that perfectly sums up these three values is the amphitheater in Tarragona. As if the waves of the Mediterranean to concentrate creating this cultural setting. As if their own steps to expand the history and culture, beyond the rock becoming waves. The amphitheater as the essence of Tarragona! Tarragona as the essence of the Mediterranean! An image Very similar shapes for Tarragona: the steps of the amphitheater, the waves of the sea, harbor mooring the Seraglio, the borders of the shield of the city ... A simple picture, pregnant, easy to remember. Present but not modern. That can endure over time and adapt to the trends of the moment. An image that sums up the essence of the Amphitheater, the essence of Tarragona. Group simbòlic Established in 2003 consists of several creative and design from the forefront of the world of advertising, combined, depending on the project, with technical specialists in the fields of tourism, culture, environment, history, etc.. A Symbolic put both names for business firms, as invented stories for walks in the Pyrenees, create sets for the development of the oil show, catalogs designed to taste wine from Priorat.

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